How to Design an Effective Small Business Website

In his post “How to Create a Good Enough Website” expert Seth Grobin puts website design in its place – a means to an end.   Your site design should:

  • present your company in a professional manner
  • provides your customers with the information they need about your product
  • convert your visitors to leads and your leads to sales

Design is Important but Artistry is Not.
You don’t need to reinvent the wheel.  There are millions of excellent websites out there you can look at to get ideas for your own site.  Take a look at these examples:

Home Decor Matters

Process Barron

All of these sites have a few key aspects of good design:

Keep Things Simple.

Notice that, arguably one of the most visited sites on the Internet, has no rollover images, flash graphics or other fancy design on their site.  Why?  Because they know their visitors come to the site to shop, not to experience the latest advances in Flash. doesn’t need the mojo to attrack and keep customers and you don’t either.

Don’t Play Hide and Seek with the Navigation.

Navigation is easy to read and is placed either in the top, on the left hand side or on the right hand side.  You customers are used to looking for your navigation in these places.  If you try to play hide and seek with them, they are likely to leave.

Include A Call To Action on the Home Page.

Whether it’s highlighting sale items, allowing you to sign up for emails, offering a free quote or presenting a promotional offer your home page (and every other possible page on your site) should include some call to action that will strengthen your relationship with the visitor and hep you learn more about what they want and how you can meet their needs.


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