You know your business needs an online marketing strategy and you’ve been thinking about it for a while but you just can’t find the time and it seems like such a daunting task. But, besides the obvious benefits of reaching more customers and selling more products or services, the process can change you and your company for the better and it can even be fun. Here are some benefits you’ll experience almost immediately.
- Re-Focus Your Marketing Efforts. Life can be like velcro and a lot of times we are the sticky side, collecting small things as we move through the world. If you’ve been so busy serving and growing you may not have thought about your company goals for a while. An effective online marketing strategy aligns with your overall company strategy. Taking a few days or hours to revisit your overall marketing strategy and think about how to extend that into the web and social media gives you an opportunity to take a look at whether your focus is still in line with your strategy or whether you have a lot of “fluff”. Eliminating that fluff ultimately helps you attract the business you really want.
- Remember Your Customers. Customers rule in the digital market and if you’re not giving them something of value they’ll move on FAST. Today’s online marketing is about what HubSpot calls “Inbound Marketing” or “Permission Marketing”. To be successful in this type of marketing you need to understand and be able to communicate how you can uniquely meet your customers’ needs. As you define your message and start to internalize it, you’ll find yourself acting as your own virus – spreading the word in all your other customer interactions.
- Revitalize Your Commitment to Service. Free of all life’s added debries, you’ll get a boost of energy that will carry through in your day-to-day customer interactions. You’ll be more alert to your customer’s needs and their desire to watch you grow. You’ll start having better interactions with your customers as you look for ideas for fresh online content or promotions. You’ll become more committed to defining and meeting their needs.
- Refreshes Your Confidence. Remembering why you started or became involved with this company clarifies your identity and having a better understanding of yourself leads to having more self-confidence. Don’t underestimate the value of this. Self-confident people attract others who want what they have and who will engage with them to learn more.
So what are you waiting for? Yes, you will have to dedicate some time to developing an effective online marketing campaign but the rewards to you and your bottom line are well worth it.