“Which is smarter — investing your ad budget where someone “might” look or investing it where they “do” look?”
This article by Diane Ratliff in the Columbia Daily Tribune makes some of the best arguments for investing marketing budgets in search engine optimization (SEO) for SMBs. Ratliff responds to a number of common objections to SEO.
Are you harboring any of these objections? Do you have others? Which most concern you?