Search engine optimization worth the investment

“Which is smarter — investing your ad budget where someone “might” look or investing it where they “do” look?”

This article by Diane Ratliff in the Columbia Daily Tribune makes some of the best arguments for investing marketing budgets in search engine optimization (SEO) for SMBs. Ratliff responds to a number of common objections to SEO.

Are you harboring any of these objections?  Do you have others?  Which most concern you?

Advertisements

One thought on “Search engine optimization worth the investment

What Do You Think?

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s